Design Case Study
User came to us seeking a brand for a new entertainment business that was being launched. We were hired to create all of the branding and marketing materials for the new venture. The new venture was live Jazz in North Houston Texas. The client came with nothing but a name and required us to build a brand around the name. What was our approach?
- We attended two shows, to get a feel for the customers
- Researched the market in the area to see what others like businessess were doing and how they advertised
- We surveyed the client to get a full understanding of what it was they wanted and needed in the brand.